STARTUP COSTS
What it takes
to open the doors.
Add it up before you buy the truck.
List the one-time costs, the monthly bills and what each call brings in. See the cash you need to start and how many calls a month cover your fixed costs.
What it takes to open.
- Cash to open the doors
- $109,100.00
- One-time startup costs
- $101,000.00
- Monthly fixed costs
- $2,700.00
- Reserve for 3 months of fixed costs
- $8,100.00
- What each call adds before fixed costs
- $95.00
- Calls per month to cover fixed costs
- 28.4 calls
Example figures are placeholders, not typical costs. Your state, insurer, equipment and market decide the real numbers.
Calculations use unrounded inputs. Displayed results are rounded.
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How the numbers work.
One-time startup costs = truck cash outlay + equipment + upfit + registration and permits + insurance down payment + setup + yard deposit + launch marketing.
Monthly fixed costs = insurance + yard rent + software and phones + truck payment + other fixed costs. Reserve = monthly fixed costs × months held in reserve. Cash to open the doors = one-time costs + reserve.
What each call adds = average revenue per call − running cost per call. Calls per month to cover fixed costs = monthly fixed costs ÷ what each call adds; it is not applicable when a call adds nothing.
Every figure is your own assumption; the examples are placeholders, not typical costs. Break-even here covers the business's fixed costs, not the owner's pay unless you entered it. The model excludes income tax, depreciation, financing terms and anything you have not entered. Licensing, insurance and permit requirements vary by state and city; confirm them before you commit.
Your entered assumptions
- Truck cash outlay ($)
- 80000
- Equipment and tools ($)
- 7500
- Lights, lettering and upfit ($)
- 3000
- Registration, licenses and permits ($)
- 1500
- Insurance down payment ($)
- 4000
- Dispatch software, phone and office setup ($)
- 1500
- Yard or storage lot deposit ($)
- 2000
- Launch marketing and website ($)
- 1500
- Insurance ($/month)
- 1000
- Yard or storage rent ($/month)
- 800
- Software, phones and utilities ($/month)
- 300
- Truck payment ($/month)
- 0
- Other fixed costs ($/month)
- 600
- Months of fixed costs to hold in reserve
- 3
- Average revenue per call ($)
- 175
- Running cost per call ($)
- 80
For the truck line: what used trucks are listed for.
Median asking prices in TowValue’s current sample, collected Sep 23, 2026. These are advertised prices, not sale prices, and a specific truck’s year, chassis, body and condition move it a long way from the median.
| Equipment | Median asking | Priced listings |
|---|---|---|
| Rollback | $64,950 | 58 |
| Light wrecker | $49,800 | 19 |
| Medium wrecker | $44,000 | 8 |
| Heavy wrecker | $152,400 | 14 |
See used tow truck prices by type or estimate a specific truck.